Athletes Can Monetize Their Name, Image and Likeness (NIL)

by Coach Reiss
May 2nd, 2023

It’s easy to earn money and build your personal brand.

As a college athlete, monetizing your Name, Image, and Likeness (NIL) can be a lucrative way to earn money and build your personal brand. With the recent changes in NCAA regulations, college athletes are now able to make money from endorsements, sponsorships, and other opportunities. In this blog, we’ll explore some effective ways to monetize your NIL and increase your revenue as a college athlete.

  1. Monetize Your Online Content: PlayyOn has a unique feature that lets you set up a subscription wall so that you can post content that is only available to those who have subscribed to your Club Membership. Earn monthly income from those who are willing to pay for your insights and knowledge.  Don’t forget to post this Select Club Membership opportunity on your social media feeds weekly.  Use facebook, twitter, linkedIn and other social media as a way to provide teaser content, but with the good stuff for only your paying club members.   Launch your private online club now!
  2. Endorsement Deals: Sign endorsement deals with companies that align with your personal brand and athletic achievements. By endorsing products or services that you believe in, you can build credibility and establish yourself as an authority in your field. Don’t forget to use specific keywords and phrases in your posts and website to improve your SEO and attract relevant sponsorships.
  3. Personal Appearances: Make appearances at events, camps, parties, or corporate functions for a fee. By attending events related to your sport or lifestyle, you can build connections and attract potential sponsors. If you want to run these events yourself, PlayyOn makes it easy with our registration features that allows you to collect information and payments. PlayyOn makes it so easy to manage a sporting organization.
  4. Merchandise Sales: Create merchandise featuring your name, image, and likeness. By selling branded items, you can increase your revenue and promote your personal brand.  PlayyOn can assist you with this effort by working with our custom apparel partners. Want to know more about this, use this link to get going.

Monetizing your NIL as a college athlete can be a great way to earn money and build your personal brand. By using effective marketing strategies you can attract more followers, more sponsors and increase your revenue. 

Don’t forget to follow NCAA and school guidelines and regulations surrounding NIL.  It is important to consult with a compliance department or attorney to avoid any potential violations.

Leave a Reply

You must be logged in to post a comment.